• Solutions

    Platform

    Six products, one data layer.

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    Website Visitor ID

    Unmark 70% of anoymous site traffic

    Audience Builder

    400+ attributes, infinite segments

    B2B Intelligence

    120M+ contacts with firmographics

    Consumer Data

    280M+ profiles, 400+ data points

    See the full platform →

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  • Data Solutions

    Data & Integration

    Infrastructure for data delivery.

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    Quick Connect

    One-click CRM & ad platform sync

    BI & Analytics

    Market intelligence dashboards

  • Industries

    By Industry

    Vertical-specific data solutions.

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    Financial Services

    Banking & insurance targeting

    Retail & E-commerce

    High-value shopper audiences

    Healthcare

    Patient acquisition at scale

    Real Estate

    Home buyer intent signals

    Education

    Student recruitment pipelines

    Travel & Hospitality

    Travel propensity targeting

    Manufacturing

    B2B decision-maker access

    Technology

    Tech adopter & IT leader data

  • Buyer Intent

    Buyer Intent

    Catch buyers the moment they're in-market.

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    Buyer Intent Overview

    Real-time intent across 40K+ categories

    Intent Universe

    Any keyword, any signal — on demand

  • Resources
Maxim Data
Maxim Data Maxim Data

Buyer Intent Data

Know who’s

ready to buy.

Real-time intent signals across 40,000+ categories. Identify in-market prospects at the contact level — before your competition.

Get Intent Data Demo
  • 40K+ intent categories
  • Daily signal refresh
  • B2B & B2C coverage
  • Contact-level resolution
Live Intent Signals
CRM Software Comparison
Sales Technology
+12% 94
Data Enrichment Vendors
Data Solutions
+8% 87
Website Visitor ID Tools
MarTech
+15% 82
Programmatic Ad Targeting
Advertising
+5% 76
Direct Mail Automation
Offline Activation
+3% 71
Intent Categories
SaaS Evaluation Vendor Comparison Pricing Research RFP In-Market Budget Planning
1 K+
Intent Categories
1 M+
Consumer Profiles
1 M+
Business Contacts

Daily

Data Refresh

1 x
Avg. Conversion Lift
Understanding Intent

See what they’re researching. Before they call.

Buyer intent data reveals which prospects are actively researching products like yours — so you can engage at the perfect moment.

Behavioral Signals

Track content consumption, search patterns, and engagement that indicate purchase interest.

40K+ categories

Intent Scoring

AI-powered algorithms score each signal for buyer readiness — so you prioritize the hottest leads.

Daily scoring

Category Matching

40,000+ intent categories ensure precise matching to your exact products and services.

95% accuracy

Signal Sources

Multi-source intelligence.

We aggregate intent signals from diverse sources to build a comprehensive view of buyer behavior across the entire web.

Content Consumption

Track which articles, whitepapers, and resources prospects are engaging with across the web.

Search Behavior

Monitor search queries and keyword research that signals active buying interest.

Engagement Patterns

Analyze time on page, scroll depth, and interaction patterns indicating serious interest.

Technographic Signals

Detect technology evaluations, vendor comparisons, and stack changes.

Social Signals

Track relevant discussions, questions, and engagement on social platforms.

Transaction Intent

Identify cart abandonment, pricing page visits, and purchase-ready behaviors.

Surge Detection

Identify sudden spikes in research activity around specific topics.

Real-Time Processing

Signals processed and scored daily for maximum relevance and freshness.

Process

From signal to action. In hours.

01
STEP
01 Billions of daily events
Signal Collection
We aggregate billions of intent signals daily from across the open web, apps, and partner networks.
Collection layer
02
STEP
02 Scored for readiness
AI Processing
Machine learning models score and categorize each signal for buyer intent and readiness.
Scoring layer
03
STEP
03 Unified person + account graph
Identity Resolution
Signals matched to individuals and accounts in our 280M+ consumer and business identity graph.
Resolution layer
04
STEP
04 Activated in your workflow
Daily Delivery
Fresh intent data delivered via API, file, or platform integration on a daily refresh cycle.
Activation layer
Use Cases

Built for revenue teams. Every stage.

Sales Prioritization

Focus your team on prospects showing active buying signals. Stop wasting time on cold leads.

Marketing Personalization

Deliver hyper-relevant content and offers based on what prospects are actively researching.

Account-Based Marketing

Identify target accounts showing intent and coordinate multi-touch campaigns across buying committees.

Why MaximData

More categories. Better signals.

Feature ★ MaximData Bombora ZoomInfo
Intent Categories 40,000+ 7,000+ 4,000+
B2C Intent Coverage ✓ Limited ✕
Contact-Level Intent ✓ ✕ ✓
Signal Refresh Daily Weekly Weekly
US Consumer Profiles 280M+ N/A Limited
Buyer Readiness Scoring ✓ ✓ ✓
API Access ✓ Enterprise Enterprise
Transparent Pricing ✓ ✕ ✕
Integrations

Works with your stack. Instantly.

Salesforce

HubSpot

Marketo

Outreach

Salesloft

Pardot

Apollo

Zapier

Snowflake

The Trade Desk

Slack

Webhooks

FAQ

Common questions. Answered.

1. What is the difference between first-party and third-party intent data?
First-party intent data comes from your own digital properties (website, emails, etc.), while third-party intent data — like DataMoon provides — aggregates signals from across the web, giving you visibility into buyer behavior you wouldn't otherwise see.
2. How is intent data different from lead scoring?
Traditional lead scoring typically uses demographic and firmographic data to estimate fit. Intent data adds a behavioral layer — showing you who is actively researching topics related to your products right now, regardless of their demographic profile.
3. How often is intent data refreshed?
DataMoon refreshes intent signals daily, ensuring you're always working with the most current buyer behavior data. Weekly or monthly updates from other providers mean you could miss critical buying windows.
4. Can I get intent data at the individual contact level?
Yes. Unlike some providers that only offer account-level intent, DataMoon provides contact-level intent signals matched to our database of 280M+ consumer profiles and 120M+ business contacts.
5. What industries does your intent data cover?
Our 40,000+ intent categories span virtually every B2B and B2C industry — from SaaS and financial services to healthcare, real estate, travel, retail, and more.
6. How do I integrate intent data into my CRM?
We offer native integrations with major CRMs (Salesforce, HubSpot), marketing automation platforms (Marketo, Pardot), and sales engagement tools (Outreach, Salesloft). We also provide API access and flat file delivery.

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